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SEO, short for search engine optimization, is about making your website rank higher in the search engines. This can help small businesses by getting them more traffic to their site and increasing conversion rates. We SEO experts use a number of different tactics to increase rankings such as optimizing content and building backlinks. One of the most important aspects of any SEO campaign is to have quality content. Search engines love websites that offer original information and provide a good user experience so it’s important for us to help businesses publish high-quality articles on their website while also updating old blog posts with new, relevant updates as needed. This helps search engines understand what a site is about and will help with rankings.

Content Optimization

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Content optimization is the process of making your content easy to find and use, based on what people type into a web browser or search engine. Key elements include substance, structure, readability, relevance, and freshness.

Backlinks

A backlink is a link from one webpage to another page, or site, on the World Wide Web. They help provide more credibility for your site when search engines rank it in their listings of web pages related to particular topics and keywords you’ve targeted – such as SEO tips for small businesses.

Off-Page SEO Services

Guest blogging campaigns, content marketing, and social media management. These tactics are considered off-page because they do not affect the site’s ranking on search engines as much as optimizing its code and its content.

Content Creation

Content marketing campaigns, blog posts, and social media content. These tactics are considered on-page because they affect the site’s ranking based more so on its code or content than off of it.

Keyword Strategy

Keywords are words or phrases that people type into Google when they’re looking for information on your business or industry. A keyword strategy will focus on what keywords you want to rank high in the search engine results pages (SERPs) alongside competitors, as well as those with low competition so it is easier to rank higher than them without increased effort.

Articles

Blog writing is an effective way for small businesses to create content and rank higher in the SERPs. It can help increase traffic, conversions rates, web visibility, and brand exposure.

Data Reports

These reports will show how your website is performing and can be used to decide where improvements could be made.

Fix Website Speed

Google will penalize websites that load slower than they should because this can create frustration for users who want their content quickly. Website speed will be improved through various methods including reducing the number of plugins and images on your site, using a content delivery network (CDN), or hosting your own website locally instead of on an externally hosted server.

How SEO Will Help Your Small Business

By ranking higher in the search engine result pages, your small business will have a better chance of being seen by potential customers. This can lead to increased traffic and conversion rates if you’re using other tactics such as content optimization or backlinks as well.

SEO can help with your online marketing strategy and provide another way to get customers.

Is It Worth The Time?

It’s always important to make sure that your business has a reliable plan for the future, including when you’re working on new content or improving ranking in search engines. 

CHAT WITH OUR HOUSTON SEO EXPERTS

Organic Search Engine Optimization services include a range of processes that start from website audit to content creation and postings, curation and optimization of a website, URLs, and more. Texas SEO services take care of all these for your business and let you focus on the core processes of your business operations. Organic SEO remains a time-consuming process that would appear tedious to a majority of the people. Because of this, it is best to outsource organic search engine optimization services to experts and focus on driving your business instead.

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