Social Media Advertising

Social Media Advertising Done Right

Since 2004, social media has changed our lives across the globe. We communicate on it; we get our news from it, and we market on it. Social media advertising is not only effective, but it also advances and adapts to an ever-changing market of social media platforms. With 54 percent of social browsers using social media to research products, you and your business cannot ignore social media advertising.

WE HELP YOU CHOOSE THE RIGHT SOCIAL MEDIA NETWORKS

You do not need to be on all of the social media platforms. Instead, your goal is to have a presence on those that give you the best results and where word-of-mouth is common. We help you choose the right social media networks for your company. To provide you with an idea – Facebook, Twitter, Instagram, and YouTube, are four of the top social media platforms.

Facebook: With over 2.85 billion monthly active users, Facebook is the most popular social media site. You can build a client base with Facebook by targeting behavior, location, interest, etc.

Twitter: There are over 199 million Twitter users. Twitter differs from Facebook in that your content can’t go over 280 characters. Therefore, it’s important to pack a bunch with limited space.

Instagram: Facebook and Twitter allow for written content as well as pics and videos. However, Instagram’s focus is on pics with content as a secondary focus. With Instagram, a social media site with approximately one billion users, users can only link in their bios. Therefore it’s important to utilize each post properly.

YouTube: This site’s focus is on videos with content as a secondary focus. There are approximately 2.1 billion users on YouTube.

Straight North provides services to the entire USA including:

WE HELP YOU FOCUS ON A MOBILE-FRIENDLY INTERFACE

At least 91 percent of social media users access social media through mobile devices, such as smartphones. Therefore, for effective social media advertising, your focus must be on mobile-friendly interfaces. We help you ensure your layout and content are optimized for mobile devices.

WE HELP YOU STRENGTHEN YOUR CONTENT

Not only should you stick to a schedule for posting content, but the content should always be of good quality. Your content can include the written word, photographs, charts, videos (including live videos), and more. The goal of everything you post should be to turn a potential customer into a paying customer, and we can help you with that.

WE HELP YOU ENSURE THAT YOUR CONTENT IS SEO OPTIMIZED

Search engine optimization or SEO is the legal tactics used to bring the maximum number of visitors to your website by making your site appear high, for its niche, on the search engine Google. “Google is king.” Therefore, no other search engine should be your focus. SEO professionals best do search engine optimization techniques. We are trained to get your content noticed on Google.

WE HELP YOU KEEP YOUR CUSTOMERS' NEEDS THE PRIMARY FOCUS

Communicating on social media does not mean that all you care about is advertising your brand. That’s a surefire way to turn off a large portion of people who could have potentially been your active client base. There’s a lot of competition out there, and you can’t take that fact for granted. We show you ways and techniques to listen to your customer base, read their posts, and engage with them for effective social media advertising.