What is Display Advertising
In the digital marketing world, display advertising is an electronic or digital method of advertising. You can use it for branding or targeting a specific audience with a message and display ads usually linked to an online transaction.
Types of Display Advertising
There are different display ads like banner ads, product placement, and video. Some types may carry more weight than others, but it all depends on what you want to achieve as an advertiser by using them as there is no one size fits all approach. Display ad types are:
1. Banner ads:
They are the most common form of display ads and carry text, logo, or a combination of both. They can be images, audio, or video as well. Banner ads can also be interactive so users can click on them, which would take them to a particular landing page.
2. Product Placement:
The advertiser puts his product directly in a film, television show, or music video without any apparent labels. Product placement can be labeled as a form of brand awareness, but it can also influence the user to take any action which gives the advertiser better results. Research shows that people who see product placements in movies are more likely to visit the site of that company than someone who did not watch that movie.
3. Video:
A video display ad will play video content when a viewer comes on the online page where it is displayed. They are usually funded by advertisers who either pay for the video ads or use their content which can be branded or not. There are many different types of videos, like pre-roll videos that play before the viewer watches a video and mid-roll ads where they run while playing.
Benefits of Display Advertising to Advertisers
1. Reaching a specific audience while they are in the moment:
Display ads give you the ability to reach your audience when they are interested in what you have to offer.
2. They are usually very cost-effective:
If you want to advertise on television or radio, it can be costly and reach a limited number of people. On the other hand, if you are an online advertiser, display ads are usually very cost-effective as they can reach many people, and you can test many ad variations, which can be very beneficial in getting results.
3. Advertising is no longer restricted to traditional media:
Display ads can now be used on mobile devices and billboards. You do not have to pay any licensing or copyright charges.
Benefits of Display Advertising to the Users
1. It does not use too much data:
Once a user visits the online site with a display ad, they do not have to pay for data anymore unless they click on it. If you compare that to watching a video online, you will see that it can be costly and use up your data very quickly.
2. Can help people connect:
Display ads can help people connect and form communities based on common interests. It not only makes advertisers happier but can also help people make a lot of new connections and build relationships.
3. Consumer-centric advertising:
Display ads are focused on the consumers; they are looking for what they want and how they want it. They do not care if an ad is paid or not, so you can use them as a form of marketing where you will only pay when someone spends money or downloads your product or service.
Display ads are a potent form of digital marketing and are bound to get even more significant as more people consume content on non-traditional media. Their power lies in their ability to reach target audiences in the moment, which is much harder to do with traditional advertising media. They are also very cost-effective and allow advertisers to test ad variations to improve results. Even though there are some pitfalls to this form of advertising, they are the most popular form of digital marketing that is here to stay.