Pay-per-click (PPC) management is the process of planning, executing, measuring, and optimizing a paid search campaign. The goal of PPC management is to ensure that your campaigns are running as efficiently as possible and are generating the desired results. When done correctly, PPC can be an extremely effective way to drive traffic to your website and grow your business.
Our PPC Management Strategies.
SERP Dynamics uses several different PPC management strategies that we can use to improve your campaigns. Some of the most important ones include:
1. Crafting effective ads:
Your ads are one of the most important components of your PPC campaign, so it’s important to make sure they are well-crafted and accurately reflect what you’re offering. We make sure your ads are concise and clearly state what you’re offering, as well as what makes your product or service unique.
2. Choosing the right keywords:
Keywords are essential for any PPC campaign, so it’s important to choose the right ones. We help you select keywords that are most relevant to your business and that have high to medium search volumes.
3. Targeting the right audience:
It’s also important to target the right audience with your PPC campaigns. We help you carefully target your ads to ensure that they reach the people who are most likely to be interested in what you’re offering.
4. Measuring and adjusting your campaigns:
One of the most important aspects of PPC management is measuring and adjusting your campaigns accordingly. We track your results regularly and our PPC specialists make changes to your campaigns based on what they learn.
The Benefits of PPC.
PPC is an important part of any online marketing strategy, and it can be extremely effective in driving traffic to your website. When done correctly, PPC can help you grow your business and reach a larger audience. PPC is important because it:
1. Generates targeted traffic:
One of the biggest benefits of PPC is that it generates targeted traffic. Your ads will only be shown to people who are interested in what you’re offering, and this can result in more conversions and sales.
2. Generates results quickly:
PPC can also generate results quickly. Once we have your campaigns up and running, you should start seeing an increase in traffic and sales fairly quickly.
Straight North provides services to the entire USA including:
What Do We Do?
Keyword Analysis
Keyword research is the foundation of any successful PPC campaign since it determines which keywords to bid on and which are most likely to result in more clicks and results. Keyword research is a combination of science and art. It’s not only about using the many tools at your disposal; it’s also about getting to know your clients and anticipating what terms they’ll type into the search box. That’s the most effective strategy to ensure your advertising appears at the appropriate time and in the correct place: when people are looking for the items or services you provide.
Channel Strategy
Client business objectives, budget, intent, geography, performance, and testing are all factors to consider when developing a PPC strategy. The above list of specific concerns, if addressed fully, can have a great AdWords bid strategy and a profitable B2B or B2C campaign. Businesses can do PPC marketing through affiliate networks, Google AdWords, Bing Ads, and sponsored social media postings, to name a few.
Channel Strategy
Client business objectives, budget, intent, geography, performance, and testing are all factors to consider when developing a PPC strategy. The above list of specific concerns, if addressed fully, can have a great AdWords bid strategy and a profitable B2B or B2C campaign. Businesses can do PPC marketing through affiliate networks, Google AdWords, Bing Ads, and sponsored social media postings, to name a few.
Close Monitoring
Efficacy in PPC management includes keeping track of keyword reports to check which ones customers are searching most frequently to focus them on the most common searches. It also involves keeping an eye on total returns on investment and utilizing it as a criterion for calculating the amount paid and the breadth of ad purchases.
Keen Analysis of Competitors
Success in PPC marketing requires our PPC management team to watch the competitors’ strategies. The goal of PPC is to see the company’s brand on top of the list. After scrutinizing the competitors’ strategies, the business decides whether they’ll bid directly or indirectly through competitive gaps.
Filtering-out the negative match
The goal of PPC marketing is to create more clicks and results at the most minimal cost. One way of cutting the costs is filtering out those ads that are less likely to convert to a business. There are many approaches to this filtering. For example, a localized supermarket may filter the ads to only those within the surrounding geographical area.
A/B Testing
SERP Dynamics uses A/B testing in AdWords campaigns to consistently increase conversion rates on PPC advertising for clients. A/B testing is amongst the most effective ways to maximize your PPC return on investments. Text, images, and other display factors can be employed alternately to identify the most effective way.
PPC is a highly cost-effective method of increasing brand exposure and trust. Consumers of search engines see the client’s name for search queries connected to what it sells regularly. Even if no direct or instant conversion occurs due to a PPC ad, the cumulative number of ads adds up to a growing pool of target prospects who are eager to conduct business. It is therefore prudent to have proper management in place for your PPC.
Speak with one of our PPC Marketing Experts today!